An image of a handwritten greeting saying "Hi, I'm Lia".

👋🏽

I’m a Chicago-based UI/UX designer with 7+ years of experience leading digital design solutions and optimizing user experiences on enterprise-level products for desktop and mobile web.

More about me

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Selected works

Map/Sort/Filter Optimization

Enhanced visibility of important functions for over 95% of T-Mobile users, driving a 1.7% inrease in conversion and a 1.15% lift in margin.

OTA

White label

E-comm

UI/UX

Map/Sort/Filter Optimization

Enhanced visibility of important functions for over 95% of T-Mobile users, driving a 1.7% inrease in conversion and a 1.15% lift in margin.

OTA

White label

E-comm

UI/UX

Map/Sort/Filter Optimization

Enhanced visibility of important functions for over 95% of T-Mobile users, driving a 1.7% inrease in conversion and a 1.15% lift in margin.

OTA

White label

E-comm

UI/UX

Map/Sort/Filter Optimization

Enhanced visibility of important functions for over 95% of T-Mobile users, driving a 1.7% inrease in conversion and a 1.15% lift in margin.

OTA

White label

E-comm

UI/UX

Parent/Child Room Groupings

Alleviated friction and increased conversion by 1.59% on the hotels details page by organizing room types and resolving scroll fatigue.

OTA

White label

E-comm

UI/UX

Parent/Child Room Groupings

Alleviated friction and increased conversion by 1.59% on the hotels details page by organizing room types and resolving scroll fatigue.

OTA

White label

E-comm

UI/UX

Parent/Child Room Groupings

Alleviated friction and increased conversion by 1.59% on the hotels details page by organizing room types and resolving scroll fatigue.

OTA

White label

E-comm

UI/UX

Parent/Child Room Groupings

Alleviated friction and increased conversion by 1.59% on the hotels details page by organizing room types and resolving scroll fatigue.

OTA

White label

E-comm

UI/UX

Rewards Program Selection

Projected an increase in return bookers by optimizing rewards selection with a simplified program list and proper search input.

OTA

E-comm

Rewards

UI/UX

Rewards Program Selection

Projected an increase in return bookers by optimizing rewards selection with a simplified program list and proper search input.

OTA

E-comm

Rewards

UI/UX

Rewards Program Selection

Projected an increase in return bookers by optimizing rewards selection with a simplified program list and proper search input.

OTA

E-comm

Rewards

UI/UX

Rewards Program Selection

Projected an increase in return bookers by optimizing rewards selection with a simplified program list and proper search input.

OTA

E-comm

Rewards

UI/UX

No B.S. Skincare

Promoted customer outreach and new product sales through various marketing initiatives while leading this beauty line through a brand revamp.

Beauty

E-comm

Digital marketing

No B.S. Skincare

Promoted customer outreach and new product sales through various marketing initiatives while leading this beauty line through a brand revamp.

Beauty

E-comm

Digital marketing

No B.S. Skincare

Promoted customer outreach and new product sales through various marketing initiatives while leading this beauty line through a brand revamp.

Beauty

E-comm

Digital marketing

No B.S. Skincare

Promoted customer outreach and new product sales through various marketing initiatives while leading this beauty line through a brand revamp.

Beauty

E-comm

Digital marketing