Sometimes, I get asked if Lia is short for anything, but nope– that's it!
I'm a designer who pairs thoughtful UX with delightful UI, and I have a background in advertising and visual design. Born and raised in Miami, I ventured to Detroit, MI where I studied and eventually got my feet wet in the advertising industry. After calling the Motor City home for 6+ years, I returned to that warm Miami sun for a while (winter driving is NOT it). Now I'm in Chicago, where winter driving still ain't it. 😂
As a designer, I pride myself on my adaptability, resourcefulness and eye for detail. From agencies to in-house teams, my creative storytelling and visual strengths from launching campaigns and marketing new products have bolstered my customer-forward thinking and the way I approach human-centered problems.
As a teammate, I’ve been described as thoughtful, humble and fun to work with while able to lock in and get things done. And yeah, results are important, but so are people; kind, driven and supportive teams are where I thrive.
As an Experience Designer at Rocket Travel by Agoda, I led design across multiple verticals for our booking platform, shipping white label sites for large banks, major airlines and various rewards programs. Since good design is functional design, I aim to apply thoughtful solutions that are simple but impactful. Prior to product, I did art direction, graphic design and digital marketing for clients like GMC, Buick and No B.S. Skincare.
When I'm not working on projects or furthering my design knowledge, I enjoy traveling, practicing my art, watching anime, nurturing my plants and checking out mouthwatering foodie spots!
I’m always happy to connect with others, so feel free to reach out if you want to chat design or grab coffee in the greater Chicago area. 💫